A web agency that learned higher ed from the inside.
We started in 2018 doing enterprise email for brands like EPIC Brokers, Chopra Health, and the NFL Shop. Along the way we got pulled into enrollment funnels at Wake Forest and Purdue — and realized the higher-ed web was where institutions were most underserved. That's the work we lead with now.
Why higher-ed websites, specifically.
Higher-ed websites have the funnel complexity of B2B, the emotional stakes of a life decision, and stakeholder counts that would make a Fortune 500 blush. They're also where most agencies' shortcuts collapse — you can't page-builder your way to a compliant, accessible, performant recruitment site.
The constraint is the job. The programs that win are the ones whose websites load fast on a prospective student's phone, route the right inquiry data to admissions, and make it obvious how to apply. None of that is glamorous — it's just the work.
We're based in Dallas, work remotely with institutions across the US, and split our time between web builds, CMS migrations, and digital strategy. When a site rebuild intersects with lifecycle email — Salesforce Marketing Cloud, Slate, HubSpot — we bring that practice along for the ride.
Four things we hold to, even when it costs us scope.
Receipts over decks.
We’d rather show you a live journey that’s lifted apply-completes than hand you a roadmap PDF. Work is for shipping, not presenting.
Evidence-driven IA.
Site structure gets decided by prospective-student behavior — session recordings, internal search logs, Slate inquiry data — not committee instinct.
Small team. Senior hands.
No pyramid. The people you meet in the kickoff are the people writing the code, the copy, and the journeys. Always.
Integrations that survive turnover.
We document, train, and hand off. When the next VP of Marketing shows up, nothing becomes tribal knowledge overnight.
Lawrence R. LaBee IV · Founder
Southern University undergrad (class interrupted by Katrina, finished on the other side). M.S. in Entertainment Business from Full Sail. Ten years of freelance work across film, television, and web development before landing in email — and co-founding Opens and Clicks in 2018. Lives in Dallas with his wife DeiAnne and their twins.
Dallas, Texas
Think we’d be useful?
Tell us about the program and the stack. We’ll come back within two business days.