Service · Technical Integration & Development
Marketing Cloud is only as good as the data it sees.
We connect SFMC to Slate, Salesforce CRM, your SIS, Google Analytics, and the warehouses in between. AMPscript, SSJS, Data Extensions, API integrations. Real-time personalization that holds up under load and integration documentation your team can maintain.
The problem
The integration layer is where most higher-ed email programs break.
Slate inquiries lag into SFMC. AMPscript falls back to silent defaults. The SIS feed is a nightly CSV import that breaks once a semester. Reporting can't tell admissions whether the email even ran. The platforms are fine; the integration layer is held together with tape. We rebuild that layer.
How we work
A repeatable four-step methodology.
01
Audit data flow
Every integration point inventoried. Sync cadence, schema mapping, failure modes, ownership. The map shows you what's working and where the program is at risk.
02
Design the architecture
Slate-to-SFMC connectors (webhook or scheduled). Data Extension schema. AMPscript-aware personalization slots. SIS sync patterns that survive a schema change.
03
Build and document
Connector code (or middleware where required), DE provisioning scripts, AMPscript libraries, integration test suite. Documentation your team can read in six months when something breaks.
04
Monitor and handoff
Alerting on sync failures, weekly health checks, knowledge transfer with your IT or marketing-ops team. We document and we train.
Deliverables
What you receive.
- Data flow audit and architecture diagram
- Slate-to-SFMC connector (webhook or scheduled)
- Data Extension schema and provisioning scripts
- AMPscript / SSJS personalization library
- Integration test suite and sync monitoring
- Knowledge-transfer documentation and recorded walkthroughs
Built on the platforms higher ed actually runs
Frequently asked
What buyers ask before they sign.
Next step