Service · Audit and Strategy
Before we touch a campaign, we audit the program.
Deliverability, list health, segmentation logic, journey architecture, reporting cadence, accessibility. Every layer documented, every gap prioritized, every recommendation costed. The audit is the gate before any build work begins.
The problem
Most agencies skip the audit and start sending.
It's faster to start producing creative than to spend three weeks mapping what's already there. It's also why most engagements never get past surface-level wins. We don't quote build work without knowing the actual state of the program. The audit pays for itself the first time it tells you a 'broken' journey was actually a data problem.
How we work
A repeatable four-step methodology.
01
Deliverability scoring
Authentication (SPF, DKIM, DMARC), IP and domain reputation, complaint and bounce handling, .edu deliverability against Microsoft and Google. Score documented; remediation prioritized.
02
Program architecture
List structure, segmentation, journey architecture, AMPscript review, reporting cadence. Documented end to end with severity-tagged findings.
03
Accessibility audit
WCAG 2.2 AA review of email templates: contrast, alt text, focus order, screen-reader compatibility. axe-core scan + manual review.
04
Roadmap and costs
Prioritized remediation plan with severity tags, effort estimates, and a recommended sequence. Procurement-defensible.
Deliverables
What you receive.
- Deliverability score report against all sending domains
- Program architecture document with severity-tagged findings
- Accessibility audit report (WCAG 2.2 AA conformance)
- Prioritized remediation roadmap with costed recommendations
- Executive summary for leadership
- Implementation plan handoff (build with us or your team)
Built on the platforms higher ed actually runs
Frequently asked
What buyers ask before they sign.
Next step