Opens and Clicks

Selected Work

Engagements, shipped.

Our web practice is young — most of the public case studies here come from the lifecycle email work that first pulled us into higher ed. New web engagements are in progress; we're happy to walk you through them on a call.

Wake Forest University

Graduate admissionsLifecycle emailRemarketing

Lifecycle email work for MBA and MSBA admissions

Built multi-touch email nurtures across the MBA and MSBA funnels with remarketing A/B tests on uncontacted prospects. One of the engagements that pulled us into higher ed.

Purdue University

App completionA/B testingRemarketing

Application completion campaigns with subject line A/B tests

App-completion email series with systematic subject line A/B testing and targeted remarketing waves for stalled applicants in Purdue's professional programs.

EPIC Brokers

AEPJourney orchestrationEnterprise

Adobe Experience Platform migration for enterprise email

Outside higher ed — led a migration to AEP, AJO, and AEM for an enterprise insurance broker, designing JSON/XML-driven journey orchestration across subscriber lists up to 1M+. Included here as proof of enterprise-scale technical chops.