Service · Email Marketing & Automation
Email programs that move enrollment numbers.
Email program management for institutions that need every send to do work. Campaign calendars, AMPscript, deployment in Marketing Cloud or Pardot, and reporting that ladders to enrollment goals. Strategy, engineering, and execution under one roof.
The problem
Most higher-ed email programs are platforms without operating discipline.
Marketing Cloud licenses get bought, AMPscript gets written, but the program never settles into a cadence the team can defend in a board readout. Sends slip. Personalization fails silently. Reporting tells you what happened, not what to do. We rebuild the operating layer so the platform you already pay for actually produces enrollment outcomes.
How we work
A repeatable four-step methodology.
01
Program audit
Deliverability scoring, list health, segmentation logic, journey architecture, reporting cadence. Every layer documented, every gap prioritized.
02
Calendar and cadence
A 90-day rolling campaign calendar mapped to your funnel stages and academic milestones. Built so a Tuesday standup can actually use it.
03
Build and deploy
AMPscript, SSJS, Data Extensions, dynamic content, A/B tests. Every send through the same 12-step QA gate regardless of platform.
04
Report and iterate
Weekly operational dashboards for the team, quarterly readouts for leadership in enrollment-relevant narratives. Trends called out. Tests sequenced.
Deliverables
What you receive.
- Program audit document with prioritized remediation plan and costs
- 90-day rolling campaign calendar maintained against your funnel
- Pre-flight QA checklist enforced on every send
- AMPscript / SSJS library specific to your data model
- Weekly performance dashboards for the marketing team
- Quarterly board-ready readouts for enrollment leadership
Built on the platforms higher ed actually runs
Frequently asked
What buyers ask before they sign.
Next step