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Services

What we do, end to end.

We partner with marketing teams, enrollment offices, and IT so the site, the CMS, the CRM, and the email platform actually talk to each other.

01

Email Marketing & Automation

Email program management for institutions that need every send to do work. Campaign calendars, AMPscript, deployment in Marketing Cloud or Pardot, and reporting that ladders to enrollment goals.

Outcomes

  • Campaign cadence governed and predictable
  • AMPscript that doesn't fall back to silent defaults
  • Reports a provost can read
02

Lifecycle Automation

Journey design from inquiry to alumni, mapped to your CRM and your funnel. Awareness, inquiry, application, yield, enrolled, retention, alumni — every stage with a measurable outcome.

Outcomes

  • Journeys mapped to enrollment funnel stages
  • Segmentation by intent and program interest
  • Always-on, not just blast-and-pray
03

Technical Integration & Development

Marketing Cloud is only as good as the data it sees. We connect SFMC to Slate, Salesforce CRM, your SIS, Google Analytics, and the warehouses in between. AMPscript, SSJS, Data Extensions, API integrations.

Outcomes

  • Slate, SFMC, and SIS speaking the same dialect
  • Real-time personalization that holds up under load
  • Documented integration points your team can maintain
04

Audit and Strategy

Before we touch a campaign, we audit the program. Deliverability, list health, segmentation logic, journey architecture, reporting cadence. Every layer documented, every gap prioritized, every recommendation costed.

Outcomes

  • Deliverability scored across all sending domains
  • Journey architecture mapped to the funnel
  • Prioritized remediation plan with costs
05

Web Design and Development

Modern Campus Omni CMS, custom Next.js, and accessible templates that integrate with SFMC and Slate. WCAG 2.2 AA out of the box, ADA Title II ready, procurement-defensible.

Outcomes

  • WCAG 2.2 AA conformant by design, not by audit
  • Modern Campus / Omni CMS fluency, integrated with SFMC and Slate
  • VPAT/ACR documented for procurement

Not sure which bucket your problem lives in?

Most of our best engagements start as “here’s a tangled mess, can you help?” Bring the mess — we’ll translate it into scope.

Book a 30-min assessment