Insights

Operator notes from the workbench, not from a content calendar.

Short pieces on email, CRM, and accessibility for higher education. Written when we have something to say, not on a cadence.

Featured · Accessibility

ADA Title II is here. What public colleges should do before April 2027.

A clear-eyed operator's guide to the federal Title II final rule, WCAG 2.2 AA as equivalent facilitation, USG's published guidance, and the audit-to-remediation sequence that survives a procurement review.

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More from the workbench

Engineering

AMPscript patterns every higher-ed program should own

Five AMPscript patterns we install on every higher-ed Marketing Cloud engagement. Defaults that don't silently fall back, deep links that survive a redesign, and personalization that holds up under scale.

7 min read

Strategy

The yield email audit checklist

A 14-point checklist we run on every admitted-student yield program. Segmentation depth, peer content, financial-aid timing, melt-prevention coverage.

6 min read

Architecture

What Slate gets right and where it stops

Slate is the gold standard for higher-ed inquiry routing and admissions workflow. It's also not Marketing Cloud. Here is where the handoff happens, and where most programs let the seam show.

6 min read