Email and CRM for Higher Education
Email that drives .
Opens and Clicks builds the Salesforce Marketing Cloud, Pardot, and Slate programs that move enrollment numbers, for the institutions that take it seriously.
Trusted by enrollment teams at
Most agencies treat email like a content channel. We treat it like an enrollment system.
Strategy that ladders to the funnel
Every send maps to a measurable outcome: inquiry to applied, applied to admit, admit to enrolled. No vanity opens.
Engineering built for scale
AMPscript, SSJS, Data Extensions, API integrations. SFMC, Pardot, and Slate that speak the same dialect.
Reporting your provost can read
Quarterly readouts in enrollment-relevant language. Trends called out, anomalies investigated, not buried.
What we build
Five capabilities, engineered around enrollment outcomes.
Built for Higher Education
We speak the language of enrollment marketing.
Slate for inquiry routing. Salesforce Marketing Cloud and Pardot for journeys. AMPscript and SSJS for the personalization that doesn't silently fall back. FERPA-aware data handling, WCAG 2.2 AA conformance, USG-appropriate by default.
We map your funnel before we touch a campaign.
Inquiry, visit, application, admit, deposit, enrolled. Each stage gets a measurable outcome, a segmentation strategy, and an AMPscript journey that doesn't fall back to silent defaults.
Explore enrollment workSelected work
Client engagements you can point a dean at.
The record
A decade of email and CRM, built across the platforms that higher ed actually runs.
“The kind of operator who shows up to a Slate-to-SFMC sync conversation already speaking both dialects. Rare.”
Here's what we've been thinking about
Notes from the workbench, not from a content calendar.
Next step