Opens and Clicks
Higher-ed web · Est. 2018

Higher-ed websites,
built for the way
students actually apply.

Opens and Clicks is a Dallas agency building websites, CMS migrations, and digital strategy for colleges, universities, and graduate programs. No page-builder sprawl. No accessibility debt. No launch-day SEO cliff.

Start a project See the work

Experience across

Wake Forest UniversityPurdue UniversityEPIC BrokersChopra HealthNFL Shop
Services

Websites and web strategy, built for higher ed.

Institutions have a CMS, a CRM, a Slate instance, a Workday roadmap, and a marketing team stretched thin. We work inside that reality — not around it.

01

Web Development

Headless and hybrid websites on Next.js, Astro, and WordPress-as-headless — tuned for Core Web Vitals and Section 508 / WCAG 2.2 AA. The stuff a prospective student's phone actually has to render on a transit Wi-Fi connection.

  • Core Web Vitals in the green on mid-tier Android
  • WCAG-conformant by design, not as a post-launch audit
Learn more →
02

Web Strategy

Information architecture, content taxonomy, and sitemap work grounded in what prospective students actually do on your site — session recordings, Slate inquiry logs, and on-site search — not what the cabinet thinks they should.

  • Evidence-based IA from behavior data, not committee instinct
  • Prioritized roadmaps marcom can ship in a semester
Learn more →
03

CMS Migrations

Drupal → Next.js, Terminalfour → WordPress, Cascade → headless Sanity. We plan migrations around editor workflows and URL preservation, not just tech — because a 25% SEO loss at launch is a CMO's worst nightmare.

  • Zero SEO loss via 301 maps and slug preservation
  • Editor training plans that stick past launch week
Learn more →
All services
Selected Work

Client engagements you can point a dean at.

Our web practice is young — most of our public case studies come from the lifecycle email work that first pulled us into higher ed at Wake Forest and Purdue. New web engagements are in flight; we're happy to walk you through them on a call.

Wake Forest University
Graduate admissionsLifecycle email

Lifecycle email work for MBA and MSBA admissions

Built multi-touch email nurtures across the MBA and MSBA funnels with remarketing A/B tests on uncontacted prospects. One of the engagements that pulled us into higher ed.

Purdue University
App completionA/B testing

Application completion campaigns with subject line A/B tests

App-completion email series with systematic subject line A/B testing and targeted remarketing waves for stalled applicants in Purdue's professional programs.

EPIC Brokers
AEPJourney orchestration

Adobe Experience Platform migration for enterprise email

Outside higher ed — led a migration to AEP, AJO, and AEM for an enterprise insurance broker, designing JSON/XML-driven journey orchestration across subscriber lists up to 1M+. Included here as proof of enterprise-scale technical chops.

All case studies

Rebuilding the site?
Let’s talk.

Tell us about the program, the stack, and what’s stuck. We’ll come back with a candid 30-minute assessment — not a 40-page deck.

Start a projectBrowse services