All insights
Strategy · 6 min read
The yield email audit checklist
A 14-point checklist we run on every admitted-student yield program. Segmentation depth, peer content, financial-aid timing, melt-prevention coverage.
Most admitted-student yield programs treat their cohort as a single audience. They aren't one. Here is the 14-point checklist we run on every yield program audit.
Segmentation depth
- Are admits segmented by program?
- Are admits segmented by decision stage (offered, accepted, deposited, enrolled)?
- Are admits segmented by financial-aid status?
- Are admits segmented by housing intent?
Peer content
- Is there a current-student voice in the cohort's email stream?
- Is the peer content matched to the admit's program / region / first-gen status?
This post is being expanded with the full 14-point checklist and example campaigns. Contact us for the complete walkthrough.