EPIC Brokers · Insurance
Adobe Experience Platform migration for enterprise email
Outside higher ed: led a migration to AEP, AJO, and AEM for an enterprise insurance broker. Designed JSON/XML-driven journey orchestration across subscriber lists up to 1M+.
- Role
- Lead Email Engineer
- Length
- 10 months
- Platforms
- Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager
Background
EPIC Brokers was migrating off a legacy stack into the Adobe enterprise platform suite. Subscriber lists ranged from 35K to over 1M; the migration had to land without losing campaign continuity.
The Engagement
Designed and shipped the JSON/XML-driven journey orchestration in Adobe Journey Optimizer. Configured Channel Surface for optimized customer engagement. Owned product-release communications across the migration period.
Included here as proof of enterprise-scale technical chops outside the higher-ed vertical.
This case study is being expanded with full results. Contact us for the complete engagement detail.
