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NFL Shop · Sports & Retail
Kickoff 2023 season opener email program
Lead on Kickoff 2023's go-to-market season opener campaign across in-app, SMS, and email touchpoints for the Chiefs vs. Lions opener.
- Role
- Campaign Lead
- Length
- Season
- Platforms
- Salesforce Marketing Cloud, Adobe Real-Time CDP
Background
The NFL Kickoff season-opening week is one of the highest-traffic windows of the retail year. We led the omnichannel campaign for the 2023 Chiefs vs. Lions opener, coordinating Shop coupons, real-time-data engagements, and league-wide journeys.
This case study is being expanded. Contact us for the complete engagement detail.
