All case studies
Purdue University · Higher Education
Application completion campaigns with subject-line A/B tests
App-completion email series with systematic subject-line A/B testing and targeted remarketing waves for stalled applicants in Purdue's professional programs.
- Role
- Email Program Lead
- Length
- Project
- Platforms
- Salesforce Marketing Cloud
Series variants tested
Remarketing waves
Background
Purdue's professional programs were running app-completion campaigns without a structured testing protocol. We rebuilt the series around a 3-wave remarketing architecture with subject-line A/B tests at each wave.
The Engagement
App-completion email series with deep-linked AMPscript routing stalled applicants back to the specific section they abandoned. Subject-line A/B tests at each wave. Reporting on completion rate by abandonment stage.
This case study is being expanded with full results. Contact us for the complete engagement detail.
