All case studies
Purdue University
Application completion campaigns with subject line A/B tests
App-completion email series with systematic subject line A/B testing and targeted remarketing waves for stalled applicants in Purdue's professional programs.
App completionA/B testingRemarketing
Program type
Professional programs
Series variants
App Completion A/B
Cadence
Multi-wave remarketing
The brief
This case study page is intentionally light on specifics — much of this work is still live, and some of it is NDA-scoped. The engagement involved planning, executing, and iterating on the scope described above, with tight coordination across marketing, admissions, and IT stakeholders.
What we did
- Audit of existing flows, segments, and data sources
- Roadmap with prioritization by impact on admitted-yield
- Build, QA, and deploy with documented handoff
- Post-launch optimization loop with weekly reporting
Want the full brief?
Reach out and we’ll walk you through the decks, emails, and analytics on a call — specifics included.