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Regional Public University · Higher Education
Admitted-student yield program for a regional public
12-touch yield journey segmented across 8 sub-cohorts, with peer content and financial-aid follow-up integrated with the SIS.
- Role
- Yield Strategy + Engineering
- Length
- Single admissions cycle
- Platforms
- Salesforce Marketing Cloud, Slate
Background
A regional public university needed to lift admitted-to-deposited conversion. The existing yield communication was a 4-touch series treating admitted students as a single cohort. We rebuilt the program around 8 sub-cohorts with peer content and financial-aid integration.
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