Wake Forest University · Higher Education

Lifecycle email for MBA and MSBA admissions

Built multi-touch email nurtures across the MBA and MSBA funnels with remarketing A/B tests on uncontacted prospects.

Role: Email Program Lead
Length: Ongoing
Platforms: Salesforce Marketing Cloud, Slate

Nurture flows shipped

Subject + remarketing A/B tests

Background

Wake Forest's MBA and MSBA programs needed a coordinated nurture program across their inquiry-to-applicant funnel. Existing communications were touch-based rather than journey-based.

The Engagement

We built six-plus multi-touch nurtures segmented by program (MBA, MSBA) and academic stage. Each nurture shipped with paired remarketing journeys for uncontacted prospects and a subject-line A/B testing framework.

This case study is being expanded with full results. Contact us for the complete engagement detail.

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