All case studies
Wake Forest University
Lifecycle email work for MBA and MSBA admissions
Built multi-touch email nurtures across the MBA and MSBA funnels with remarketing A/B tests on uncontacted prospects. One of the engagements that pulled us into higher ed.
Graduate admissionsLifecycle emailRemarketing
Programs served
MBA + MSBA
Journeys shipped
6+ nurture flows
Tests
Subject line + remarketing
The brief
This case study page is intentionally light on specifics — much of this work is still live, and some of it is NDA-scoped. The engagement involved planning, executing, and iterating on the scope described above, with tight coordination across marketing, admissions, and IT stakeholders.
What we did
- Audit of existing flows, segments, and data sources
- Roadmap with prioritization by impact on admitted-yield
- Build, QA, and deploy with documented handoff
- Post-launch optimization loop with weekly reporting
Want the full brief?
Reach out and we’ll walk you through the decks, emails, and analytics on a call — specifics included.